The east wind surges, and spring waters begin to rise.
Spring 2026 marks not just a seasonal transition, but the opening of a new era. As the inaugural year of the 15th Five-Year Plan (2026–2030), the just-concluded National Two Sessions have laid out a new blueprint for high-quality development. In this blueprint, cultural and tourism integration is no longer a mere embellishment, but the main battlefield for expanding domestic demand, boosting consumption, and invigorating culture.
Standing at this critical juncture and looking back at Tianjing Lake beneath our feet—this vast expanse of high-quality ecological water that hosts leisure and recreation—we see it embrace unprecedented historic opportunities. The strong signals sent out by the Two Sessions, like a spring breeze, have sent ripples of cultural-tourism-driven urban revitalization across this vast "Lake of Happiness."
Advantage I: From “Viewing the Scenery” to “Living the Scene” – Emotional Value Leads New Consumption Scenarios
“Why do people travel?” This year’s buzzwords from the Two Sessions offer a new answer: shifting from “cost performance” to “heart value,” and from “buying things” to “buying happiness.”
Dai Bin, Member of the National Committee of the Chinese People’s Political Consultative Conference and President of the China Tourism Academy, pointed out that tourism is evolving from “viewing scenery” to “living life,” moving from satisfying basic needs to touching inner emotions. This aligns perfectly with the emphasis in the Two Sessions’ report on “enriching integrated formats such as culture, tourism, sports, and commerce” and “creating a number of new consumption scenarios with broad driving forces and high visibility.”
Tianjing Lake is more than just a body of water; it is a natural “emotional field.” Leveraging the “Cultural Tourism + All Industries” integration strategy proposed at the Two Sessions, we are breaking the boundaries of water. This is in line with our company’s positioning: an operator of vibrant urban lake zones that fosters the symbiosis of industry, city, and people.
“Culture + Tourism”: We will embed local culture into the lake’s spaces, so that visitors can not only breathe fresh air while strolling but also touch the pulse of cultural heritage.
Benefit II: From “Vacations” to “Holiday Entitlements,” Time Dividend Unleashes Leisure Demand
Consumption requires money, but even more so, it requires
leisure time. The report from the Two Sessions has laid out clear plans for optimizing the leave system, proposing to “support eligible regions in promoting spring and autumn vacations for primary and secondary schools” and to implement
paid off-peak leave for employees.
This institutional arrangement precisely addresses the core pain point of the cultural and tourism industry: “no time to travel on weekdays, overcrowding during holidays.” For a vacation destination like Tianjing Lake, which positions itself as “the sea within the city,” the implementation of spring and autumn vacations means we will usher in an upgraded version of the stable “urban weekend economy.”
Cao Fei, a member of the National Committee of the Chinese People’s Political Consultative Conference, suggested building regional and phased consumption peaks around spring and autumn vacations. Tianjing Lake, developed as an urban micro-vacation destination integrating residence, commerce, leisure, and culture, perfectly caters to family travelers’ demand for “slow living and in-depth experiences.” In the future, we will launch customized products such as parent-child study tours and lakeside camping, tailored to spring/autumn vacations and local cultural characteristics. This will make our time-intensive “sea within the city” a new essential for family consumption.
Benefit III: From “Internet-famous” to “Enduring Popularity” — Upholding Quality to Build a City Landmark
During the discussions at the Lianghui (Two Sessions), a particularly sobering voice emerged: tourism development should not always chase “internet fame”; instead, it must win the market with quality and sincerity.
This has pointed out the direction for the development of Tianjing Lake. We do not pursue fleeting online traffic, but rather cultivate a high-quality space that is shared by both visitors and local residents. The principle of “closely integrating people’s livelihood benefits with consumption promotion” mentioned in the Lianghui Report is vividly embodied at Tianjing Lake. It is both a faraway destination for tourists and a daily living space for local citizens. The sound of morning joggers’ breathing and the laughter of families having picnics in the evening are the most touching scenery of Tianjing Lake.
Guided by the spirit of the Lianghui, we will develop Tianjing Lake into not just an internet-famous photo spot for tourists, but a happy seaside resort destination in people’s hearts—a place where you never want to leave once you arrive, and always want to come back.
